Social Media for Business: is it a MUST?
This year I attended my first SXSWi conference in Austin. I made several rookie mistakes such as forgetting to take my ID to the bar (it’s been a long time since I have been to a bar), sleeping in (a luxury being without my kids) but missed my first panel and was late to my second one, which rocked, and my favorite, forgot my iphone so couldn’t find person I was supposed to meet at huge opening party. But, most important from my SXSW experience was what I learned.
In one workshop on marketing with social media the panel who was displaying all the tweets during the conversation on a giant screen at the front, dared to state that social media might not work for all businesses.
Blasphemy some might say, but I think it is true. The reality is that not everyone tweets, sits on facebook, or even belongs to a yahoo or google group. At my company, we have many more members than are on facebook. And a good percentage of our members do not tweet. While we might think all our customers should hear about us via the web, the reality is that unless they find us in a search or hear about us elsewhere, we could miss an enormous market.
Absolutely, a website is not enough of a web presence today. A truly alive company should have a blog, twitter account, facebook, linkedin, etc. You should know how to get be “dug” by d’igg but marketing principles don’t change even with real time. You must be extraodinary. You must be talked about by your customers. And you must know how your customers reach you. Spend 80% of your time on the campaign that brings in the most revenue and 20% on everything else.
Modern Mom: Can we Really Have it All?
Over the weekend my “wife” had to quit to watch her nephew while her sister tutors. And now I am scrambling to find a replacement. My husband just returned to work from paternity leave and so I am back to conference calls hoping my youngest will map and my oldest will play quietly for 15 minutes.
I live by the belief that as a modern mom we can have it all, but sometimes that reality is far from the truth. The goal towards flexible work options and retention of professional women in the workplace is improving. It is a friendlier work environment for parents in general than it was thirty years ago. I read an article on just this about how moms (or mums) in Australia are trying to make it all work. And so the question remains, can we have it all?
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